Seller Client Experience System

Subject: Your Home Is Almost Ready — Here's Our Prep Plan

Hi [First Name],

We are on our way! Here's your prep checklist before we go live:

This week:
☐ Declutter every room — less is more for photos and showings
☐ Deep clean including windows, baseboards, and appliances
☐ Complete repairs: [specific items from walkthrough]
☐ Curb appeal: mow, trim, fresh mulch if needed

Photo day is [DATE] at [TIME]. Please have the home show-ready by [TIME - 30 min before]. I'll be there too.

The better the photos, the faster the sale. This step is everything!

[Your Name]

Hi [First Name]! Just a reminder — photos are tomorrow at [TIME]. Make sure all lights are on, beds are made, and counters are clear. You've got this! Call me if you need anything. — [Your Name]

Subject: 🎉 Your Home Is Live — Here's What I've Launched

Hi [First Name],

Your home is officially on the market! Here's everything that went live today:

🏠 MLS: Listed on FMLS & GAMLS — visible to all agents and buyers
📱 Social Media: Posted on [platforms] — share it with your network!
📧 Email blast: Sent to my buyer database of [#] contacts
🎥 Video/Virtual Tour: [Link]
🌐 Your listing link: [Link] — share this everywhere

Showings are already being requested. I'll send you feedback after each one. Let's get you an offer!

[Your Name]

Subject: Your Weekly Home Selling Update

Hi [First Name],

Here's your update for the week of [DATE RANGE]:

👁 Online views: [#] views across all platforms
🏠 Showings this week: [#]
💬 Buyer feedback summary: [Brief summary — what they loved, what they noted]
📊 Market pulse: [# new listings / # sold comps this week]

My recommendation: [Stay the course / Consider price adjustment / Schedule open house]

I'll call you [DAY] at [TIME] to talk through this together. You're doing great — stay the course!

[Your Name]

Subject: 🎉 You Have an Offer — Let's Talk

Hi [First Name],

Great news — we received an offer on your home! I'm calling you now, but here are the highlights:

💰 Offer Price: $[AMOUNT]
📅 Proposed Closing Date: [DATE]
🏦 Financing: [Conventional / FHA / VA / Cash]
🔑 Earnest Money: $[AMOUNT]
📋 Key Contingencies: [Inspection / Appraisal / Sale of Home]

I'll walk you through everything on our call. We have [TIME FRAME] to respond. Let's make a plan together.

[Your Name]

Subject: You're Under Contract — Here's What Happens Next

[First Name], YOU DID IT! 🏠🎉

Your Binding Agreement Date is [DATE]. All deadlines run in calendar days from that date.

Key Upcoming Deadlines:
📅 Buyer's Inspection Period Ends: [DATE] (Day [#])
📅 Appraisal Contingency: [DATE] (Day [#])
📅 Buyer's Loan Approval: [DATE] (Day [#])
📅 Closing Date: [DATE]

What you need to do now:
☐ Continue keeping the home show-ready for appraisal
☐ Begin packing non-essentials
☐ Contact your utility companies about transfer dates
☐ Start planning your move!

I'm with you every step. Let's get to closing! [Your Name]

Subject: Buyer's Inspection — What Happens Now

Hi [First Name],

The buyer's inspection is scheduled for [DATE] at [TIME]. Here's what to expect:

What you should do:
☐ Leave the home during the inspection (plan for 2.5–4 hours)
☐ Leave utilities on and all areas accessible
☐ Leave out any appliance manuals, warranties, or permits you have

After the inspection: The buyer has until [DATE] to submit any repair requests. I will share their request with you immediately and we'll strategize together.

Remember: A repair request is normal — it's not a crisis. We have options. I've got you.

[Your Name]

Subject: Appraisal Coming Up — How to Prepare

Hi [First Name],

The appraisal is scheduled for [DATE]. Here's how to make the best impression:

✅ Home should be clean and show-ready
✅ Make a list of all upgrades & improvements with approximate costs and dates
✅ Leave out any permits or warranties
✅ Make sure all areas are accessible (attic, crawl space, garage)

I'm proactively preparing a comparable sales package to support our price. The appraiser's opinion matters — let's set the stage for success.

I'll call you as soon as results come in. [Your Name]

Subject: Closing Week — Your Final Seller Checklist

Hi [First Name],

The finish line is HERE! Here's your closing week game plan:

✅ Bring to closing: Government-issued photo ID · Bank account info for wire of proceeds
✅ Leave at the property: All keys & fobs · Garage door openers · Mailbox keys · Any appliance manuals or warranties
✅ Utilities: Cancel or transfer service effective [DATE]
✅ Final walkthrough: Buyer will walk through on [DATE] — home should be in agreed condition and broom-clean
✅ Personal items: Everything must be out by [DATE/TIME]

You've done an incredible job. See you at the closing table! [Your Name]

Subject: Happy 1-Year Selliversary, [First Name]! 🏡

Can you believe it's been a whole year since we closed on your home?

I still remember handing over those keys and seeing the look on your face. That moment never gets old for me.

I hope your new chapter has been everything you hoped for. If you — or anyone you know — ever needs help buying, selling, or just has a real estate question, I'm always just a call or text away.

It truly was an honor to serve you. Here's to the next chapter!

[Your Name] | [Phone] | [Website]

Dear [Name],

Sending someone you care about my way is the highest compliment I can receive. Thank you from the bottom of my heart.

I will take great care of [Referral Name] — just like I took care of you.

With so much gratitude,
[Your Name]

P.S. A little something is on its way to say thank you properly. 🙏